Back to overview

DAVID MARTIN & SHIMANO STEPS

David’s magazine has sent him south to write about his new home. Riding around on his e-bike has been a revelation. There’s no better way of taking in the sounds, smells and buzz of a place.

I find inspiration riding through the city on my e-bike

In my line of work, you’re always on the lookout for new ideas. Riding the e-bike takes me to corners of the city I’d otherwise never see. The other day I went for a ride at daybreak and stopped at a café I had heard of. It was closed, but the owner was sweeping the terrace and invited me in anyway. He gave me a coffee and a pastry and refused to let me pay for it. It’s these kinds of moments that inspire me.

In my line of work, you’re always on the lookout for new ideas. Riding the e-bike takes me to corners of the city I’d otherwise never see.

The e-bike is the smart way to commute

It makes no sense not to use my e-bike to get to work. The traffic here is crazy during rush hour, congestion everywhere. But it’s a piece of cake on the e-bike. It’s quick and it’s healthy on top of it. And if you think how much it costs to have a car, you’re probably saving a small fortune using an e-bike. It really is a no-brainer in my opinion.

It’s like a companion

I think of my e-bike as a kind of companion. It basically goes wherever I go. Or vice versa. I use it in the morning to get to work. It takes me to people I have to interview and to the restaurant for lunch. If I’m pressed for time it’s perfect for doing some quick errands during my break. Try that with a car. You’ll need a ten-hour lunch break.

For more information on SHIMANO STEPS e-bikes, click here