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Watch DURA-ACE R9100 come alive in documentary launch

Join Shimano and top pro cyclists on their exciting travels as they thoroughly test the new DURA-ACE prototypes.

Over the next few months Shimano will be launching four videos that vividly tell the story of how the new DURA-ACE R9100 Series was created. We will take you on a visual tour through the fascinating process from vision to realization. Watch how the individual components join together, to reinforce each other for unparalleled performance where rider becomes one with the bike. Hear what the pros have to say about their experiences throughout the testing process. By the end of the fourth video, you will fully understand why we refer to our new DURA-ACE series as “System Supremacy”. Expect to be dazzled as you watch the groupset come alive.


The four videos will go live in succession over the next three months. The moment one of them is ready, you will be able to see it below.


Soar down Italy’s infamous Stelvio Pass switchbacks with former pro cyclist Karsten Kroon while he tests our innovative disc brake technology. Learn all about their surprising advantages over caliper brakes while bearing witness to one of the most stunningly gorgeous backdrops in the world.


Head into the picturesque mountains with our top engineers and testers as they enter the final DURA-ACE prototype testing phase. It is here where the components join together to create a “total system”. If the rider feels one with the bike, then it’s a success. What is the verdict? Wait and see how it all unfolds.

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