It’s time to celebrate why we ride. For the fun, the laughs and the sheer happiness our two wheeled adventures can bring us. Join us for a special ride with a smile: The SHIMANO HAPPY ONE HUNDRED. Because since day one we've been challenging ourselves and have always focussed on the positive impact we can make. Even after 100 years this is still our goal today. And that’s why we’re challenging you to ride ONE HUNDRED kilometers between March 20th and 29th.