Back to overview

Ride a hundred kilometres with a smile

Join the challenge on Strava between March 20th and 29th to win a SHIMANO Road S-Phyre Shoe & Dura-Ace Pedal Combo.

It’s time to celebrate why we ride. For the fun, the laughs and the sheer happiness our two wheeled adventures can bring us. Join us for a special ride with a smile: The SHIMANO HAPPY ONE HUNDRED. Because since day one we've been challenging ourselves and have always focussed on the positive impact we can make. Even after 100 years this is still our goal today. And that’s why we’re challenging you to ride ONE HUNDRED kilometers between March 20th and 29th.

Go Your Way

For the SHIMANO HAPPY ONE HUNDRED you ride 100 kilometres. Make sure to share the road with a smile and enjoy your time outside, respecting local regulations and restrictions of course. Besides the unique digital HAPPY ONE HUNDRED badge for your STRAVA trophy case you’ll have the chance to win a SHIMANO shoe and pedal combo worth approx. €500,-. So make sure to register for this challenge and share your HAPPY ONE HUNDRED. While you’re at it: join our STRAVA club as well so we can ride ‘together’ even more. 


  • ROAD: a pair of S-PHYRE road shoes and Dura-AceSPD-SL pedals 
  • GRAVEL: a pair of RX800 gravel shoes and XTR SPD pedals 
  • MTB: A pair of S-PHYRE MTB shoes and XTR SPD pedals

Thanks for joining our centennial challenge and enjoy your HAPPY ONE HUNDRED with SHIMANO. 

Visit our Challenge page on Strava to register for your chance to win.