The next steps in technology
Speaking of competitive edges, let’s take a closer look at two of our recent introductions – the new Dura-Ace disc brakes and the Dura-Ace power meter. The 2017 edition of the Tour de France will go down in history as the first Grand Tour to have a stage winner on a road bike with disc brakes. Marcel Kittel convincingly won stages 2, 6, 7, 10 and 11 riding his Dura-Ace disc brakes. With ever more riders to switch to disc brakes, Marcel Kittel is already 100% sold on his new brakes. “I think it’s important to have an open mind about technological innovations. I’m always trying to find new things to improve my performance. Disc brakes are a great step forward in the technology developments that we have ahead of us.”