Good explanation = good maintenance
Bicycle components are getting more and more technical by the year, so it’s important that people get a good explanation of the ins and outs of the technology. A better maintenance plan will save people huge headaches in the future. Of course, the more time riders have to invest in Shimano’s service the better. That’s why Shimano often goes to events a day earlier than in the past. ‘During a tour,’ Carola says, ‘all people want is for us to fix their bikes as quickly as possible so they can hit the road again. But that leaves us little time to explain things in any detail. So now we’ll often show up on registration day, for example, because then people have more time to visit our stands and talk to us.’