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Team Sunweb and bikefitting.com partner up to find that extra 1%

Team Sunweb and bikefitting.com are proud to announce the start of a relationship designed to extract that top 1% from riders’ performances, from their own professionals to their fans.

History

Team Sunweb - with its two World Tour teams (Women and Men) - needs little introduction thanks to their host of highest level victories including grand tour titles, jerseys and stage wins, plus classics wins.

Bikefitting.com has over three decades experience in bike fitting, providing an independent and neutral service at more than 2500 bike stores in almost 50 countries. Bikefitting.com’s Dynamic Fitting solutions use motion studies and laser-guided adjusting, plus software which includes the majority of the world’s global and local brands, to ensure you can achieve a perfectly customised bike fit.

The technology and expertise from bikefitting.com will be married with the years of experience of Sunweb's riders within the professional peloton to co-develop new features and ensure the utmost effectiveness in real-World application. This will not only aid the team’s own performance, but also be rolled out to the public through Team Sunweb’s Keep Challenging Experience Centre.

The 'Keep Challenging Experience, presenting Team Sunweb' is based at the team’s Service Course in Deventer, Netherlands. This new concept is open to the public and invites fans for a full pro experience, from seeing the mechanics at work to now having the opportunity to receive a bike fit. By appointment, riders will receive a full dynamic bike fit using the most advanced bike fitting technologies such as a 3D Motion Analyser, just like the professionals.

“Teaming up with bikefitting.com means that we can bring bike fits to a broader public – from recreational cyclists to our very own pro cyclists”, says Nelis Koeken, Team Sunweb bike fitter. "We hope that, with our team’s extensive knowledge and previous projects in the field of kinematics, kinetics and aerodynamics, we can help bring new bike fitting measurement methods to the wider public.”

Team Sunweb and bike fitting.com have been collaborating for a few years and Mathieu Arrambourg, Business Unit Manager at bikefitting.com, says of this particular partnership that it is a “great reward for our company to be chosen by such an organisation, thanks to the reputation of our equipment.”

Innovation at the highest level will be accessible to those at amateur level, with everyone able to get that top 1% out of their performance.

Planning a bike fit at the “Keep Challenging Experience, presenting Team Sunweb” can be arranged through Team Sunweb by emailing bikefitting@keep-challenging.com.

As Mathieu Arrambourg says, "We are all looking forward to this new partnership."